Serp is the shorthand way of saying search engine results page. In simplest terms, serp refers to how well your website is ranked in search engines. The better ranked your website is to search engines, the higher your website will appear in relevant searches. This is critical to online marketing strategies, which is why in this article we will cover the top two methods to boosting your serp in 2018.
Why boost serp?
Before delving right into the things you need to know, let’s first cover why you should even bother to boost your web page’s serp to begin with. Serp is a fantastic foundation for drawing in long-term customers in an organic way that isn’t as pushing as paid adverts are. The main issue with paid advertisements are that they can come off as intrusive to viewers and studies have even shown that internet search users have started to subconsciously dismiss adverts, even when they are shown at the very top of the page. This isn’t to say that paid advertisements are a crap-shoot all together, it’s just simply not the place to start off with online marketing.
Moreover, studies have also proven that the higher your website is on a search engine result page, the more likely a user is to select it. In fact, a user is 60% more likely to select your link if it is on the first page of results over the other pages. Even more so, this number jumps up to nearly 80% more likely to select your link if it’s one of the first three results of the first page (not counting advertisements). Clearly, serp improvements lead to more traffic and more potential revenue.
How to boost serp
○ Search engine optimization
The process of improving search engine results is known as search engine optimization, or seo. Other professions may refer to seo marketing as link building. SEO are best done by professionals who have certified, accredited, and degreed experience in this field, which can be obtained from guest blogging service experts. Search engine optimizers work by making your website more reliable, relevant, and accessible. They will focus on things like relevant key/tag words, user satisfaction, user interface, and other things to get a search engine to organically boost your serp. Keep in mind that this isn’t a one and done process, but instead usually requires occasional maintenance to maintain serp ranking.
○ Blogger outreach
While search engine optimization is a great tool to get users to come to you, blogger outreach is more about you coming to the users. Blogger outreach is all about providing free content for the search users in the form of blog posts, including articles. This is a great marketing tool to upsell users not searching for a product, but searching for information instead, such as a howto guide. When they find your content, they will then learn subtly about your product/service, despite the fact they never intended to search for a sale, boosting possible revenue.
While there are many more ways to boost serp, these are the top two organic methods.