A good product does not translate into a successful one on its own. A lot goes into making the product a roaring success among the consumers. One of the major stepping stones of a product’s journey of success is the selection of the container. With plastic containers becoming the preferred choice for packaging varied products these days, it might seem to be an easy thing to do. But in reality, it’s not so. There are quite a few factors that you need to keep in mind when selecting a plastic container for your product. Let’s have a look at them:
The production process
Your choice of plastic containers depends on the product you intend to pack and the production process. For instance, if your production process involves hot-filling technology, you will need containers that work well at high temperatures. In the same way, in case of dealing with cold or frozen temperatures, you have to opt for containers that can retain their characteristics at very low temperature levels. You have to be sure that the container you select will not react with the product during or after the production process.
The basic purpose of packaging a product is to attract the consumer’s attention. If your container does not have a distinct look, it won’t be able to draw attention towards it. To make your product stand out from among a row of competitive products on the retailer’s shelf, you have to lend it a visual advantage. In other words, you must opt for a plastic container with a unique look. If you can’t find a design that meets your requirements, it’s advisable to for a customized one. For instance, when dealing with beverages, if you opt for your unique design of plastic bottle production instead of going with the available options, you can easily have an edge over your competitors.
It’s not without reason that brands opt for a chosen color to make their mark on the consumer’s mind. Colors affect the spending power of consumers considerably. As per a study conducted by the University of Delaware, the color of the packaging influences around 85 percent of a consumer’s decision to purchase a product. To derive this advantage, you need to select containers having colors that appeal to the consumers’ buying sense. For example, if you are offering an organic product, it would make more sense to present it in a green color container than a black one.
It’s not enough to pack your product in an attractive container. You have to make sure that the container is easy for the consumer to use your product. Else, the very purpose of your packaging may get defeated. For instance, if you have to pack a liquid skincare product, it would be ideal to select a container having a nozzle for easy dispensing of the product. If you are packing fast food products, you can go for containers that can be used to reheat the product.